How to Choose a Distributor

Achieving an effective distribution system with the widest coverage is the dream goal of any publisher. However, many publishers in developing countries do not achieve effective distribution chains even within their own countries. One reason for this is the inability of many a publisher to...

E-Commerce: Engine for Growth in Publishing

Publishers who ignore technological advances do so at their own peril. One of the significant advances in the third millennium is the development of the Internet, which has revolutionized the manner and speed of conducting business. Through computer network technology enhanced by telecommunications, electronic commerce...

Good alternative to the self-publishing model

I read Joseph Ngunjiri’s article in last Sunday’s edition of Lifestyle titled A fast track to self-publishing (May 29) with a keen interest. As much as I agreed with some of the observations he made regarding self-publishing, I felt he did not present a balanced view...

Why I accuse the publisher for book flaws

I read Isaac Mwangi’s book review in the last edition of Lifestyle titled Glory Be to Corruption in God’s Name! with a keen interest. As much as I agreed with the observations he made, I felt like he directed the heat on the author, and...