The Online Business Diction­ary defines communica­tion as a two-way process of reaching mutual understanding, in which participants not only ex­change (encode-decode) infor­mation, news, ideas and feelings but also create and share mean­ing. In general, communication is a means of connecting people or places. In business, it is a key func­tion of management. An organi­zation cannot operate without communication between levels, de­partments and employees.

Gilbert Amelio, a former President and CEO of National Semiconduc­tor Corporation said that “Develop­ing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and en­thusiasm to others. If a leader can’t get a message across clearly and mo­tivate others to act on it, then having a message doesn’t even matter.” It is simply impossible to become a great leader without being a great commu­nicator.

http://www.lead-africa.com/2014/are-you-getting-your-message-across-2/